conversion rate
Plural
conversion rates
1
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
Conversion rate is a metric used to measure the success of an online campaign, website, or advertisement in achieving a desired action, such as making a purchase, signing up for a newsletter, or downloading an app. It is calculated by dividing the number of successful actions (conversions) by the total number of visitors or interactions, then multiplying by 100 to get the percentage. A higher conversion rate indicates that a higher proportion of visitors are taking the desired action, reflecting the effectiveness of the marketing efforts.
- The website's conversion rate improved after they updated the design and added clearer call-to-action buttons.
- She checked the conversion rate of the online store to see how many visitors actually made a purchase.
- The new ad campaign helped boost the conversion rate significantly, attracting more customers to the site.
- They are analyzing the conversion rate to understand which marketing strategy is most effective.
- By simplifying the checkout process, the team was able to increase the conversion rate for their online shop.